Product Development

The world has changed drastically in recent times so has the markets and customers. The changing needs, wants, tastes and preferences has almost forced the marketers to change the approaches towards the end users. In today’s era, product outer appearances do matter a lot for luring the consumers. The part to be played by packaging companies can never be ignored from the time the significance of packaging was identified.

Shrink Labels, a United Kingdom based organization, understands the pivotal role of packaging for a produce. We were incepted in 1980 for ameliorating the standards of efficient packaging. We deliver heat shrink labels; tamper evident labels, customized price labels and many more. However, product development is one of the primarily focused areas for shrink label manufacturers. Our product development process is not a mere collection of some steps; it’s a way of getting vital edge over our patrons’ competitors.

Our Product Development Process:

The product development services undertaken by Shrink Labels Company offer a series of analyzed steps that eventually makes the product more efficient. We have divided the whole process into few small steps. The steps and attributes we use in entire new product development process are stated below. We will try to have a glimpse of the same:

Identify the Need:

The first step is to identify the need and wants of the market. In this first step of product development management, we take the inputs from the customer’s end. The customer’s marketing team, designers and other concerned department assists us to make a plan of action for endeavour.


Our product development company has more than one option for a particular situation. Your inputs for elimination of undesired and selecting the suited one helps us to zero in on.


The chosen product or sticker is developed and final sticker is printed. During this whole process of product development, a close watch is always kept for error-free processing.


Once the product has been finalized, the printed sticker is tested on the actual size and shape. The result of this testing process plays a very significant role.


If everything suits the given criterion, tested stickers are launched and mass production of the stickers is done by Shrink Labels. Be it beverage product development, medical product development or cosmetic product development, the development process with little changes is applied.

The above mentioned five steps of product development process is a backbone of our success. Shrink Labels has been on the pinnacle of success for last 30 years and hope to continue it for coming times too. With our continuous ‘low cost-high quality approach’ and urge for customer delight, we got ourselves placed among the top suppliers of heat shrink sleeves and labels. With the trust of our customers, we will repeat it continuously.

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